Atlanta the top real estate market in 2023?

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Atlanta is trending towards being the housing market in the U.S. with the most potential for growth in the new year, according to researchers at the National Association of REALTORS®.

  • Housing affordability
  • The number of renters who can afford to buy a median-priced home
  • Job growth
  • Migration gains and population growth
  • An increase in active housing inventory
  • Less severe housing shortages.

“Atlanta has greater housing affordability than comparable cities, its population is growing more rapidly and 20% of renters there can afford to buy a median-priced home—higher than the national average—the NAR report notes. Atlanta also boasts a robust and growing job market, where many major technology companies, such as Apple, Microsoft and Visa, are relocating from the West Coast.”

National Association of REALTORS®

Markets were compared by weighing several housing and economic factors and comparing them nationally, including:

See The Positive

It’s wise to consider this in context with Atlanta’s real estate market cooling last year. The number of monthly pending home sales in metro Atlanta fell to a 12-year low in December, according to FMLS. Meanwhile, new listings dropped to the lowest monthly total in 10 years.

Those factors combined to make January metro Atlanta’s slowest month for home sales since January 2011. There were fewer than 2,800 sales last month, down 38% compared to January 2022 and a 67% decline from the monthly pandemic-era high in July 2020. In every downturn, however, their is a positive opportunity and Atlanta Agents and Homeowners will have one in 2023.

“The Atlanta real estate market has been rebalancing over the last several months, with the number of listings increasing and the total number of sales cooling from the records set last Spring,” reports Atlanta REALTORS® Association President Michael Fischer. “Historically, housing is in short-supply, but more balanced conditions will present Buyers with opportunities they haven’t seen in several months.”

Atlanta Realtors Association

The Metro Atlanta housing market, though, has recovered more positively relative to other markets. Although interest rates and inflation brought the 2022 real estate market back to reality, Atlanta continues to strengthen in factors that cushion more dramatic falls found in other markets.

“With interest rates continuing to pull back from recent peaks, we are expecting a busy spring market on the horizon as Atlanta continues to be a great place to live and work,” says Fischer.

Below are statistics supporting the NAR prediction.

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Google For Real Estate Agents

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Part Two: Common Questions & Answers

Having worked with over 400 Agents on creating and strengthening their Google Business Profile, I found a handful of consistent questions. When you create your profile or edit it, it might help to know these and and the answers..

Should I use my home address or the office?

This answer is easy. Never use your home address. The recommendation is to use your office…although Google doesn’t require an address. If you don’t use a specific address, though, Google can’t show your business on the map. So you’ll be missing if people are searching using the map app.

Can multiple Agents use the same office address?

Yes and it’s very common in real estate. What will make it possible with Google to have more than one business at the same address is your Business Profile name. Here is a good example of a business name that helps Google understand: Susan Smith Real Estate – Your Brokerage Properties.

What should my business hours be?

You can do Monday – Sunday…but be careful not to do 24 hours a day. I know that Realtors will work all hours;) But Google finds this suspicious.

What if I get a bad review?

It’s easy to panic. Bad reviews create a bad impression. Just know, though, that it can happen. The best steps to take when this happens are:

  • Respond, professionally, in your dashboard to every review. Good and bad. If you never respond or do 2 years later, you’re less likely to be able to convince Google to take it down.
  • Request in your dashboard that Google remove the review. Google rarely removes bad reviews, but you should still ask.
  • Get more positive reviews:). If you have 2 reviews and one is bad, your average rating will be low. If you a bad review and have many positive reviews, the bad review will have little impact on your average rating.

Can another Agent give me a review?

Absolutely! They work with you and know your work ethic and results. Don’t make the mistake of paying for reviews or asking your family, though. This is forbidden in Google policies.

How often should I post images and videos?

That will be up to you and how much time you have. In my experience, if you start off with enough to make your business look legitimate and professional, then posting once a month is enough.

These are just some of the common questions that might arise as you create and sustain your profile. Below are some common FAQ that Google provides that will further help with your experience.

Helpful Google Profile Links

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